What is a Flash Mob? You can’t really gain much brand exposure from a Flash Mob in terms of Advertising and Marketing now can you? Actually, you can!
After having about four classes focussing on Flash Mobs and what type of Flash Mob our class would carry out in the city of Kingston, we decided to follow through on a Flash Mob to support our local hockey team – the Kingston Frontenacs. Since there is no NHL this season, we thought it was a perfect opportunity to reach those die-hard Canadian hockey fans.
With only a couple weeks to prepare, the turnout was pretty solid! I had never experienced a Flash Mob until this one, so I was finally able to observe the amount of immediate awareness levels available from bystanders.
Our plan for the Flash Mob was to meet downtown and begin drawing K’s and Kingston Frontenac-related drawings with chalk for an hour onto the ground. We set up three different setups in downtown Kingston. Starting off in Market Square, we reached the highest amount of exposure here from bystanders. We had many people walk by and observe what was taking place. We even had several people ask what exactly we were doing. Luckily, we also had first years from our program and our professor Kathy Patterson attend, support and help us out!
What has to be taken into consideration is that most Flash Mobs planned are brainstormed and developed with a lot of time to prepare for the event. Due to the fact that our course was only for a semester, our time frame was fairly rushed. With the amount of the time that we had, I felt that we were fairly successful.
Keyword for the platforms include: #chalkaboutit
Stay tuned for a debrief on how successful the Flash Mob really was!
In the meantime, here’s a video to see a summary of the event (I’m the introducer, hehe): Chalk About It!