So yesterday was the second annual TrendsTalk “unconference” event for the Advertising and Marketing Communications program at St. Lawrence program. An event set up, managed, and run by students of the program. I had the opportunity to be part of the Marketing Communications team for the build up of the event! It was a great … Continue reading »
Category Archives: love for imc
Chalk it Up!
What is a Flash Mob? You can’t really gain much brand exposure from a Flash Mob in terms of Advertising and Marketing now can you? Actually, you can! After having about four classes focussing on Flash Mobs and what type of Flash Mob our class would carry out in the city of Kingston, we decided … Continue reading »
Instagram for Small Businesses
Many brands have an online presence and can be found on Social Networking platforms. In fact in 2010, 75% of Small Businesses have a Company Page on a Social Networking Site. With Instagram becoming an increasing popular Social platform that is now owned by the most popular Social Network on the Internet, brands need to … Continue reading »
The ‘Instagweb’ Breakthrough
It was just a couple weeks ago that I wrote about the increasingly popular mobile-app, Instagram. And although, I know Instagram is not new, it has undergone a few huge changes over the last few months. The first one is one I’ve mentioned in my previous post, that Facebook has acquired Instagram. The next breakthrough is … Continue reading »
Hey TV, you’re online now?
Advertisements online now enable marketers the ability to interact with customers. After watching Criminal Minds on the CTV Canadian website, I realized that networks that provide their shows online have increased the amount of advertisements that are aired during each ‘break’ of the show. This really doesn’t come to a surprise to me that networks … Continue reading »
NYC Rocked My Social World
Last week, I had the amazing opportunity to travel to the city that never sleeps – New York City! Having never been to NYC before, I thought that this was just a saying…but this City literally never sleeps! People are still out eating dinner at 11 on a week day – I felt like a pretty lame … Continue reading »
Just a Technographic Campaign, you know.
This blog is specifically for school – for my Social Media class. Due to the fact that our two demographics are classified as Spectators and Joiners, it would be best to focus our campaign on platforms including Facebook, Twitter and Youtube. We would choose these two platforms because they both provide a constant news feed … Continue reading »
Instagram vs. Twitter – the battle begins…
After reading an article about how Instagram is growing in popularity and how it is even becoming more popular than Twitter doesn’t come to much of a surprise for me. Apparently, users have been spending more time on Instagram – looking through photos than on Twitter. This makes sense, because photos are more engaging than … Continue reading »
How lucky are you? …Does it really matter?
After attending the World Business Forum last week, I was actually able to take a lot of the advice given by some the speakers to heart. Specifically, the first speaker – Jim Collins – had so much energy, drive, and passion of what is was talking about. It was incredible. Reminiscing on all of the … Continue reading »
